The Refresh

The rapid growth of Airbnb has significantly disrupted the traditional hotel industry. As a result there is declining occupancy rates and an increasing pressure to adapt.

Strategy: Utilize a Refresh brand strategy for Yotel, to address this threat in a viable and feasible way.

More Than Finding Somewhere To Stay

Drive massive community engagement by bringing in local artists, hosting festivals, and throwing parties within our social spaces.

The Empathy Injection “Bringing Back Hospitality”

By implementing a highly engaged and proactive management team we can cater to the consumers emotional needs. Ensure that when tech inevitably glitches, dedicated service staff are immediately available to resolve the issue.

The Morning Ritual “COFFEE WITH FRIENDS”

Turn the missing in room coffee into a community building asset. Host a premium, complimentary morning coffee hour in the main lounge, and facilitate a new proactive community.

Furry Friend Rooms

Introduce “Furry Friend Rooms” for individuals considering their pets on their visit and expand catalog.

The Sustainability Baseline

Reduce the carbon footprint and limit energy consumption by choosing materials built to last. Market how our energy sources are different (ran on solar).

Face To Name

Introducing Yoti, a digital concierge adding empathy to our tech. Introducing a mascot bridges the gap between cold tech and warm hospitality, turning transactions into meaningful connections.

Group Members: Lindsey Criado, Paolo Forcellini