Chanel x Tour De France Femme

Written By Lindsey Criado

LUXURY MEETS MOVEMENT

Inviting women into a world defined by elevated effortlessness, confidence over conformity, and independence over expectation. Redefining luxury in a space no brand has dared to go while giving women access to not just performance apparel, but to a lifestyle, a community, and a movement.

STRATEGY

  • Position Chanel as the first luxury fashion house to enter cycling.

  • Frame the kit and campaign as a cultural invitation, not a product drop.

  • Hero the emotional story: defiance of norms, confidence in motion, and effortless style.




Brand Film

Social Media

Team Members: Lindsey Criado, Kaleb Lewis, Uri, Olivia, Acadia


Lindsey Criado
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